We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.
We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how 
exactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?
A piece of this puzzle is found in the way we speak.