Do you feel like you are in a constant battle with your Outlook inbox? Feverishly trying to respond to emails so that the daunting bold number next “Inbox” steadily inches closer to zero. Desperately sifting through emails with a cursory scan to make sure you are not neglecting your key company stakeholders. Praying that maybe, just maybe, you will learn that there is a 26-hour day coming up, giving you a whole extra 120 minutes to sort, file and compartmentalize your inbox.
You are not alone.
The entire world seems to be lost in a sea of emails. In fact, 144 billion emails are exchanged every day worldwide and of those, 68.8% are spam. Moreover, individual email volume rose 5.4 percent in the fourth quarter of 2012 when compared with 2011. So not only are you drowning in the whirlpool of business critical messages, but you are also forced with having to reel in the imperative emails over the “seaweed.”
So as a marketer, how do you ensure that your corporate eNewsletters stay good and far away from the feared “deleted items” folder? By considering the following:
Continue reading “How to Keep Your Prized Marketing Materials out of the Dreaded Junk Folder”
