Books, shows and movies all have one thing in common: They start, and they end. Just when you really start to get into a particular story or series, you are always left with the realization that it is not going to last forever.
But now, this is changing thanks to the power of the Internet and real-time communication.
The art of storytelling is evolving to meet the public’s insatiable demand for content. The latest example can be seen from the UK’s Mills and Boon, a Harlequin-owned book publisher that specializes in the genre of “saucy women’s fiction.” The company, which has been in business since 1908, needed a new way of interacting with and attracting unique readers. To accomplish this, it created a virtual hotel for its new show “The Chatsfield” where fans can “check in,” engage directly with characters and follow the non-linear stories as they unfold in real-time. Fans can also snoop around rooms and read private messages, or create their own stories and share them with other fans.