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3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays

shutterstock_233551051The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.

Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading “3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays”

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With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

shutterstock_98725346Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. After the polar vortex last winter, I am hardly wishing for snow.

It’s just that as marketers, the fast-pace of the job keeps us on our toes, our fingers feverishly typing away on the keyboard and our carpal tunnel persistent. And, before we know it, June turns to July, July turns to August, and August turns to September, which starts fall. (See… I’m not that off in my thinking with how fast the weeks go).

Continue reading “With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’”

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So You Want to Blog… Where Do You Start?

shutterstock_171929309By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. And here’s why:

  • Blogging is now the number one method for increasing site traffic, surpassing SEO
  • Companies that blog at least 15 times per month get five times more traffic than companies that don’t
  • 77 percent of all Internet users read blogs

Continue reading “So You Want to Blog… Where Do You Start?”

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Three Reasons Your Product Launch is Failing

shutterstock_171227993You don’t even need to consult the market research to know that launching a new product is cumbersome, complex and costly. Often a look around at the faces sitting at your boardroom table, or a quick scan of internal team emails reveal the frustration, anxiety and sheer chaos surrounding a new unveil.

But let’s just say you did want to consult the stats. Just how harrowing are they? Well let’s take a look:

  • 66 percent of new products fail within two years
  • 96 percent of all innovations fail to return their cost of capital

Continue reading “Three Reasons Your Product Launch is Failing”

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What’s in a Blog?

shutterstock_101774389It is oftentimes the hardest place to start when it comes to your content marketing strategy, but at the same time, the most important—your blogging platform. From deciding on appropriate blog topics to fine-tuning your tagging strategy to cementing your posting schedule, maintaining a blog can feel a lot like a three ring circus; there are so many moving parts that need be accounted for and, as marketers, we are oftentimes left throwing our hands in the air and with a massive headache.

So what’s in a blog? Before diving into the blogosphere, try to remember these three tips and tricks for each and every entry.

Continue reading “What’s in a Blog?”