More and more consumers are shifting their attention to online forms of advertisements. With less people actually sitting through TV commercials, marketers have a tough time getting their message across to the masses.
So, like any smart business would do… you either adapt or die.
Allstate has applied this motto and has gone forward and developed a series of teen drama episodes that can be viewed over the Internet. The series is broken up into various episodes and takes various everyday scenarios such as driving to school, teen parties, even running errands and how they can turn dangerous if the driver is not careful. It highlights the worry parents have as their teenage kids start driving and deals with peer pressure and how it can affect driving judgment. It is full of teenage drama and their volatile stressors in life which can seem trivial to adults but can really alter the way they operate a vehicle.