Now I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing. I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading “The Hidden Menu to Content Marketing”
Three Effective Content Marketing Lessons from Your Favorite Scary Movie
I love scary movies.
Of all the summer blockbusters in theaters this summer, the one I most early anticipated was The Conjuring. When I finally got to the movie theatre – five minutes late and forced to sit in the neck-craning third row – I spent half the movie curled in a ball; heart racing, palms sweating and uncomfortably squirming as I peeked through my fingers ready to cover my eyes at a moment’s notice. Yet as soon as the credits rolled, I was grinning ear-to-ear, laughing at my own ridiculousness and confidently claiming I knew what would happen the whole time. It was only later that night in the solitude of my own room that visions of the movie had me clutching my comforter over my head for protection… And still, I love scary movies.
Why do we do this to ourselves?
Continue reading “Three Effective Content Marketing Lessons from Your Favorite Scary Movie”