It’s time to stroll down memory lane—it’s a short stroll, I promise, and I’ll have you back at work quickly.
How often do you take the time to revisit your past marketing projects? Like that blog entry you wrote a few years ago that achieved third-party validation in the form of an accolade. Or the email drip campaign you conceptualized just three months ago that’s already resulting in a record-breaking number of email opens.
Continue reading “How to Find Multiple Moments of Marketing Genius”
Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.
I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.
So I won’t keep you long; I promise.
Continue reading “The Future is Bright in 2015 For Content Marketers”
Do you feel like you are in a constant battle with your Outlook inbox? Feverishly trying to respond to emails so that the daunting bold number next “Inbox” steadily inches closer to zero. Desperately sifting through emails with a cursory scan to make sure you are not neglecting your key company stakeholders. Praying that maybe, just maybe, you will learn that there is a 26-hour day coming up, giving you a whole extra 120 minutes to sort, file and compartmentalize your inbox.
You are not alone.
The entire world seems to be lost in a sea of emails. In fact, 144 billion emails are exchanged every day worldwide and of those, 68.8% are spam. Moreover, individual email volume rose 5.4 percent in the fourth quarter of 2012 when compared with 2011. So not only are you drowning in the whirlpool of business critical messages, but you are also forced with having to reel in the imperative emails over the “seaweed.”
So as a marketer, how do you ensure that your corporate eNewsletters stay good and far away from the feared “deleted items” folder? By considering the following:
Continue reading “How to Keep Your Prized Marketing Materials out of the Dreaded Junk Folder”
