While I am a content marketer, I am also a consumer of dozens of products and services. I craft email marketing messages for clients during the day and at night filter through emails sent from retailers and services at night. So, as a consumer, I have a very important question to ask: Do you really read eNewsletters?
Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’
For marketers, the summer is anything but relaxing. With the bustling tradeshow season well underway and 20 other projects on your plate, your blog might be feeling a little neglected. Luck for you, Content Boost has the solution to your problem. We are excited to announce our latest contest “Journey to 300 New Subscribers in 60 Days.” We are giving everyone a chance to win THREE free blogs written by our expert in-house editors—yes free! Continue reading “Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’”
Real Estate Agencies Sold on Content Marketing
Let’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.
In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading “Real Estate Agencies Sold on Content Marketing”
Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.
I have to admit, I am an eNewsletter junkie. From marketing to fashion to hard news to sports, by morning my inbox is jam-packed with tantalizing content that I can’t wait to get my hands on. However, nothing is more frustrating than opening one of my favorite eNewsletters on my iPhone and seeing a bunch of jumbled words, dead links and distorted photos. And I’m not alone. Continue reading “Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.”
What Did You Just Say?
We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.
We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how 
exactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?
A piece of this puzzle is found in the way we speak.
How to Keep Your Prized Marketing Materials out of the Dreaded Junk Folder
Do you feel like you are in a constant battle with your Outlook inbox? Feverishly trying to respond to emails so that the daunting bold number next “Inbox” steadily inches closer to zero. Desperately sifting through emails with a cursory scan to make sure you are not neglecting your key company stakeholders. Praying that maybe, just maybe, you will learn that there is a 26-hour day coming up, giving you a whole extra 120 minutes to sort, file and compartmentalize your inbox.
You are not alone.
The entire world seems to be lost in a sea of emails. In fact, 144 billion emails are exchanged every day worldwide and of those, 68.8% are spam. Moreover, individual email volume rose 5.4 percent in the fourth quarter of 2012 when compared with 2011. So not only are you drowning in the whirlpool of business critical messages, but you are also forced with having to reel in the imperative emails over the “seaweed.”
So as a marketer, how do you ensure that your corporate eNewsletters stay good and far away from the feared “deleted items” folder? By considering the following:
Continue reading “How to Keep Your Prized Marketing Materials out of the Dreaded Junk Folder”