Anyone who knows me knows that I have a shopping addiction. Not an OMG-I’m-$100,000-in-debt kind of addiction, but a “healthy” one in that my closet is frightfully full of clothes (most with the tags still on). While I have a long list of designers that I love—Marc Jacobs, J.Crew, Vince … the list goes on—my favorite has to be Rachel Zoe. Continue reading “Three Marketing Lessons I Learned From My Favorite Designer”
Bringing High Fashion into Reality with Content Marketing
There’s something to be said about a great storyteller—someone who draws you in from the very first word and keeps you on your toes until the last moment, leaving you begging for more. Believe it or not, marketing and storytelling go hand in hand. Similar to how a storyteller connects with his or her audience through interesting characters and unpredictable twists and turns, brands today are creating creative, engaging content that speaks to their customers. The art of telling a great story is no easy task, but no one does it better than the fashion industry. Continue reading “Bringing High Fashion into Reality with Content Marketing”