You know those people who create fake email accounts in order to avoid being inundated with messages from companies on a daily basis? Well, I’m not one of those people.
There’s nothing wrong with being this kind of person, but I’m glad I’m not one of them. Sure, I get slammed with emails everyday from all sorts of companies—many that I admittedly am no longer interested in—but some of these messages really grab my attention. These digital diamonds in the inbox rough, if you will, are intermittent reminders of why I opt to add my name to email subscription lists. I received one such email last week from clothing retailer GAP.
Continue reading “CEO’s: Why You Need to Cast Your Voice and Tell Your Story”