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Why Shorter Is Better When it Comes to Your Blog Copy

shutterstock_115785298Let’s face it… you are swamped. From logging the 9 to 5 grind (uh… more like 9 to 7) to squeezing in parent-teacher meetings to trying to plan something special for the weekend with a loved one, there are simply not enough hours in the day. Well, guess what? Your consumers feel the same way.

In fact, your target market is so inundated with daily tasks that they are in search of pointed, succinct marketing pitches. Just to give you some perspective on the information overload you are currently experiencing, consider the following:

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What Did You Just Say?

We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.

We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how speakingexactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?

A piece of this puzzle is found in the way we speak.

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