Have you visited SocialMedia Examiner yet? If you are in the digital marketing space and have not yet done so, do yourself a favor and pay the site a visit. The “guide to the social media jungle” covers a variety of pertinent topics for marketers, from Facebook to Twitter to Pinterest to LinkedIn to the more broad-speaking “How on Earth do I weave social media into my content marketing strategy?”
Today’s top post, titled “26 Ways to Create Engaging Content” by Debbie Hemley could not be more dead on. Hemley explores the chief strategies for getting readers to engage with your copy—from injecting timely data to identifying keywords for optimization purposes to honing content objectives. My personal favorite? Encouraging a two-way conversation.
Continue reading “Are You Encouraging a Two-Way Dialogue with Your Stakeholders?”