Social media has proven that it can be a gold mine for content marketing. That is, until a tiny, unpredictable crack suddenly sparks a destructive collapse. One minute social media can be a lucrative pawn in your marketing game whilethe next it’s the root of crippling loss. Your behavior on any one social media site can lead to significant consequences for your business.
Just look at the disastrous downfall Golden Corrall experienced last week. When employee Brandon Huber posted a YouTube video of raw meat left outside, which was then supposedly served to customers, it unleashed a stream of social media backlash. The bitter back and forth was enough to leave a bad taste in any consumer’s mouth.
And that’s exactly what happened. Experience for yourself the outrage aimed at the restaurant via a Facebook status the company posted after the video hit the Web:
Continue reading “Miss Manner’s Guide to Social Media Etiquette – Crisis Edition”