Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.
The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow.
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