Is it just me, or have other content marketers begun picking up on the social media signals within the music industry? As we all very well know, social media is a springboard upon which businesses are happily bouncing to bolster brand awareness, lock in customer loyalty and secure sales; however, some of today’s A-list entertainers and musicians are seeing the promise of social media in an entire new light – one that they are hoping will lead to big fat dollar signs. It seems that social media became a strategic element of musicians’ careers almost overnight, which got me thinking…are these tactics genius or just plain desperate? Let’s take a look at three of today’s top celebs who are cashing in on Twitter’s hashtag and we’ll let you be the judge.
Continue reading “Social Media in the Music Industry: Brilliant or Desperate?”