Celebrating a Decade of Social Media and Preparing for What’s to Come

facebookIn today’s ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.

For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms “iPhone” and “Siri” were not yet a part of our common vernacular. And TV shows like “The Sopranos” and “The Wire” still dominated our TV line-up.

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Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.

mobile emailI have to admit, I am an eNewsletter junkie. From marketing to fashion to hard news to sports, by morning my inbox is jam-packed with tantalizing content that I can’t wait to get my hands on. However, nothing is more frustrating than opening one of my favorite eNewsletters on my iPhone and seeing a bunch of jumbled words, dead links and distorted photos. And I’m not alone. Continue reading “Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.”

Facebook vs. Twitter: Who Can Deliver the Content Marketing Punch?

Rivalries…we all love them. Coke vs. Pepsi, Leno vs. Letterman, Droid vs. iPhone, Eagles vs. Giants; we all have our favorites. Personally, I’m a coke guzzling-Letterman/ iPhone/Giants-kind-of-girl, but we won’t get into that. Oftentimes, rivalries make for some extra funny family dinners or corporate atmospheres (March Madness anyone?).

But friendly enemies aren’t just made on the field or on late night TV. In fact, a battle has ensued in the social media world and there is no shortage of opinions on whose packing the biggest punch. In corner one coming in at 1 billion users we have Facebook. And in corner two coming in at 500 million users we have Twitter.  

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