I can’t tell you how many times I have been on the trade show floor, migrating from booth to booth, searching for the one company that will really pull at my heart strings. The one that will stop gabbing for even one minute to figure out why I actually stopped by their booth. The one that understands that each prospective customer wants to be talked with, not at.
But it seems that so many exhibitors are all the same. Making a beeline for each and every booth visitor so they can give their 15-minute pitch, barely pausing to take a breath to see if they have lost totally lost the prospective customer. And, I can’t say that I entirely blame them. Continue reading “Are You Boring Your Prospects with Incessant ‘Gabbing?’”