You don’t even need to consult the market research to know that launching a new product is cumbersome, complex and costly. Often a look around at the faces sitting at your boardroom table, or a quick scan of internal team emails reveal the frustration, anxiety and sheer chaos surrounding a new unveil.
But let’s just say you did want to consult the stats. Just how harrowing are they? Well let’s take a look:
- 66 percent of new products fail within two years
- 96 percent of all innovations fail to return their cost of capital
Continue reading “Three Reasons Your Product Launch is Failing”