Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.
As a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated. Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading “B2C Companies: Respect Your Customers’ Social Space!”