Let me start by saying that I don’t consider myself handy by any means (when I need a quick fix, my father always taught me that there’s nothing like some strong duct tape to do the trick). That’s exactly why Lowe’s “Fix In Six” campaign caught my attention. Before I knew it, the initiative – which leverages the power of Vine to share quick how-to and fix it videos – had me itching to snap on some protective goggles and get my hands on a few power tools.
I quickly realized that Fix In Six – a Tumblr blog displaying the Vine videos – could come quite in handy for those working around the house. Ever use a Post-It to catch the dust from drilling a hole in your wall? A potato to remove a broken light bulb? Cinnamon to keep bugs out of your sandbox?
Absolutely brilliant.
Continue reading “Lowes Lends a Helping Hand with Awesome Content Marketing Campaign”
