Say goodbye to traditional advertising and hello to word-of-mouth marketing.
Today’s consumers no longer reach out to businesses for information. Instead, they consult their peers and networking circle when making a purchasing decision. In fact, 92 percent of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service,” according to Nielsen and Roper Reports.
So how can businesses join in on the chatter and engage consumers? Two words: social media.
Continue reading “Your Customers are Listening, Just Not to You”