marketing strategy

01/28/2014

ITEXPO 2014 Editor’s Day: Brand Strategy at its Best

We are just a few hours into ITEXPO 2014 in sunny Miami Beach and the energy and electricity here at the convention center is truly palpable. Attendees are starting to pour in for a number of conference events; TMC staffers are running around putting the finishing touches in place for what will be another bleeding-edge technology event; and dozens upon dozens of C-suite officials and leading company executives are making their way to the convention center to participate in Editor’s Day.

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12/30/2013

What Exactly is Good Content Marketing?

As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same.

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11/20/2013

Three Content Marketing Questions to Ask Yourself Before 2014

I don’t know about you, but I gave up on the whole New Year’s resolution thing awhile ago. It’s not that I wasn’t keeping my resolutions; it was that I found it much more impactful to do a self-reflection at the end of every year and think more thematically about the type of person I want to be as opposed to one or two things to tackle for the upcoming year. After all, it feels silly to say things like “I will eat more spinach in 2014” and more aspiring to say “I will be a more health-conscious.”

The end of the year is not only an opportune time for you to personally reflect on areas you would like to improve upon, but it’s also a critical time to encourage your business to ask those ever-important questions. As a marketer, there are a multitude of strategies and tactics you can implement in 2014, so to help you navigate your best course, here are a couple of key questions to get you started: Continue reading “Three Content Marketing Questions to Ask Yourself Before 2014”

11/15/2013

Boys Drool and Girls Rule: Why You Should be Marketing More Toward Women

If the majority of your marketing efforts are targeted toward men, then you may want to think twice. According to Women’s Marketing Inc., women control a whopping 85 percent of the purchasing in the United States. Need a little more convincing? Continue reading “Boys Drool and Girls Rule: Why You Should be Marketing More Toward Women”

10/16/2013

Is Your Content Making a Point?

Have you ever read through an article only to walk away asking yourself what the real point was? If this sounds familiar then you’re not alone. I recently read what I thought was going to be a compelling article judging by its witty title, however, when I finally got to the end I thought to myself, ‘Wow I didn’t learn a thing I didn’t already know.’

In content marketing, you hear the word storytelling a lot. While every story needs a beginning, middle and end, it also needs a point. As a business, your goal is to persuade a customer to take action, whether it’s downloading your latest whitepaper or ebook or leaving a comment on your latest blog post. Continue reading “Is Your Content Making a Point?”

10/11/2013

What are the Top Five Content Marketing Trends for 2014?

2013 has been a breakout year for content marketing. The “star” marketing strategy has now become a staple in many companies’ inbound marketing efforts. In fact, the number of U.S. companies with a comprehensive content marketing strategy in place jumped from 28 percent in 2012 to 49 percent in 2013, according to IMN’s “2013 Content Marketing Survey Report.”

So, what can we expect from this marketing gem in the coming year? Recently, Forbes compiled its top 10 content marketing trends that will dominate in 2014. We chose our favorite four and weighed in on what we think is in store for the coming year. Continue reading “What are the Top Five Content Marketing Trends for 2014?”

05/21/2013

Ahh, Coke’s New Marketing Campaign Makes Me Thirsty

This is the age of the mobile device. The days of print advertisements wane in the rearview as we now drive down the highways of the future.

In order to stay fresh and relevant, firms need to rethink their marketing strategies if they want to connect with and convert a target market that is always evolving.

And the fine folks at Coca Cola seem to have done just that.

I don’t even drink Coke—I’m more of a water-and-coffee-drinking guy—but there I was on a Friday afternoon, staring at a virtual paper cup bearing the soft drink company’s logo. The cup was shifting back and forth across my computer screen, and I was charged with pulling back a virtual sling shot and trying to aim a virtual ice cube into the cup in order keep its virtual contents at the perfect temperature of 37 degrees. Continue reading “Ahh, Coke’s New Marketing Campaign Makes Me Thirsty”

05/08/2013

Martha Stewart Joins Match.com – And How It Can Help Your Business

After plugging her new book, Living the Good Long Life last week, Martha Stewart revealed to NBC’s Matt Lauer that she was looking for love on Match.com. “I’ve always been a big believer that technology, if used well, can enhance one’s life. So here I am, looking to enhance my dating life,” she writes in her online profile.

Rumors have swirled that the domestic diva is not actually looking to find her match, but rather seeking publicity to sell more copies of her newly penned book. After all, her Match.com username also happens to also be “thegoodlonglife.” Whether or not the rumors are true, she has been successful in creating a buzz.

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