Can I just say I love having Wi-Fi on a flight? At some 10,000 feet in the air, I decided it would be the perfect opportunity to talk to all of you about what’s on the Content Boost road map for this week. As you read this, I am en route to sunny Miami with several members of the Content Boost team to attend TMC’s biannual technology and communications convention, ITEXPO.
I know what you are thinking… how the heck did we get in the air from New York when 5,000 flights were grounded by 11 a.m.? Well it took an hour on the tarmac to de-ice the plane, a TON of anxiety-ridden conversations and a lot of patience and we were on our way. #ThankYouDelta.
Continue reading “Content Boost Invades Miami Today to Spread the Word About Content Marketing”
It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.
So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.
And it worked.
Continue reading “ITEXPO Content Marketing Workshops Return to Miami”
It is hard to believe that just a few days ago I was in beautiful Miami, Fla., attending TMC’s biannual ITEXPO event, the technology event of the year. It’s especially hard to believe considering the fact that Sunday night I left a city that was a balmy 80 degrees—sporting shorts and a tank top—for a city that hours later was pummeled by inches of snow.
But our week in sunny Miami was truly awe-inspiring. For five days our team had the chance to meet with countless companies, to hear the tales of their company, and to witness marketing and branding at its best. From the impressive trade show booth displays to the must-have swag (thanks CallTower for my awesome lip balm!), ITEXPO was buzzing with best-in-class marketing tactics. And we all took notice.
Continue reading “Content Marketing: The Power of a Compelling Story”