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For LeBron James, Four Years Made All the Difference

In 2010, NBA superstar LeBron James, having just completed his first professional contract, announced during a surreal television special that he would be leaving his “hometown” Cleveland Cavaliers (James actually hails from Akron, Ohio) and playing for the Miami Heat. “The Decision,” a 75-minute interview with Jim Gray in which LeBron waited nearly 30 minutes before actually declaring his intention, aired on ESPN and was a ratings boon for the network.

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Time Out: Let’s Talk About Your Content Marketing Strategy

When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.

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You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.

“It was surreal,” explained Professor Nick Nugent when about the experience.

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