The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.
Continue reading “Pharmaceutical Industry Learns about Social Media the Hard Way”