Whether you work for a large firm with an international customer base, an enterprise with multiple clients or a smaller company operating with a stricter budget, one thing remains true: the business of managing social media can easily get hairy. So, for every content marketer in the world, there should be a handy tool by his or her side. Continue reading “Top Three Social Tools Every Content Marketer Should Consider”
Hey Coca-Cola, Will You Go With Me to Prom?
Ah prom season. That beloved time of year when the smell of newly pressed tuxedos, overly-sequined dresses and high school desperation fills the air. That time of year in which moms and dads fork over large wads of cash for ostentatious limos and after parties. And, most importantly, that time marketers clamor for all year long.
That’s because prom season is a marketer’s dream. From the dress boutiques to the limousine companies to the airbrush tanners and makeup artists, marketers in almost every industry are trying to capitalize on the centuries-long tradition that is prom.
And why shouldn’t they? Teenagers are such a powerful group, influencing spending habits and store preferences. In fact, a recent survey from TRU Insights revealed that the purchasing power of teens—ages 12 to 19 years old—has reached $819 billion globally. Moreover, 81 percent of teenage girls recently reported that they are more likely to purchase something if their friend already has.
Prom season can be a marketer’s best date or worst nightmare; it all depends on how you try to capitalize on this iconic time of year.
One company that has taken a wonderfully subtle approach to prom marketing is Coca-Cola. On May 29, the soft drink vendor posted a photo from an ‘80s prom. The caption—”Fun fact: in 20 years that Coke is the only thing that won’t look outdated in your prom picture.” Take a look by clicking here.
Continue reading “Hey Coca-Cola, Will You Go With Me to Prom?”
Facebook vs. Twitter: Who Can Deliver the Content Marketing Punch?
Rivalries…we all love them. Coke vs. Pepsi, Leno vs. Letterman, Droid vs. iPhone, Eagles vs. Giants; we all have our favorites. Personally, I’m a coke guzzling-Letterman/ iPhone/Giants-kind-of-girl, but we won’t get into that. Oftentimes, rivalries make for some extra funny family dinners or corporate atmospheres (March Madness anyone?).
But friendly enemies aren’t just made on the field or on late night TV. In fact, a battle has ensued in the social media world and there is no shortage of opinions on whose packing the biggest punch. In corner one coming in at 1 billion users we have Facebook. And in corner two coming in at 500 million users we have Twitter.
Continue reading “Facebook vs. Twitter: Who Can Deliver the Content Marketing Punch?”