What Marketers Can Learn From Phish

AlpineAnyone that knows me knows that I am a die-hard Phish fan. For those of you who don’t know the band, you’re probably wondering what genre of music the band plays. Rap? Rock? Alternative? The thing is you can’t really place Phish in a particular genre.  With an arsenal of songs ranging from rock all the way to bluegrass—they even have barbershop quartet-style songs—Phish is a musical jack-of-all-trades.  Continue reading “What Marketers Can Learn From Phish”