podcasting

I’ve just returned from a two-and-a-half week belated honeymoon to Europe (it’s hard to believe I was in Paris Monday and am somehow in Connecticut today). I’m sure you’re thinking that what I took away from the trip was an amazing dinner cruise on the Seine in Paris, an exhausting but incredible visit to Vatican City in Rome and more pasta and pizza than I can count.

And that’s all true.

But I’ve also come back refreshed, invigorated and bustling with new content marketing ideas. Yes, let’s face it, as a content marketer we can never turn it off, even when we are traipsing across Rome, Florence, the Italian Riviera and Paris.

Continue reading “Three Things A Trip to Europe Taught Me About Content Marketing”

For those of us who have the privilege (and curse) of getting to attend a sizeable amount of trade shows each year, we’ve learned some of the essential survival tricks:

Desperately try to cram all clothing and toiletries needed into a carry-on to avoid checking luggage.
Slap a permanent smile on your face from the time you land in the venue city until you take that taxi away from the convention center at the end of a long few days.
Dress warm. You may be visiting Vegas in August but convention centers are typically well below 65 degrees.
Bring more than enough business cards—chances are you will run out fast.
EAT ANY CHANCE YOU GET

Continue reading “Amongst the Tradeshow Frenzy and Exhaustion, Try Something New with Content Marketing”