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Three Reasons Your Marketing Employees Need to be Smarter than You

customertileSome of the most influential entrepreneurs and business tycoons out there—think Steve Jobs, Thomas John Watson, Sr., and David Oglivy—have revealed the secret to their success: Staff your company with employees who are smarter than you. Be comfortable being the “dumbest” person in the conference room. Don’t be afraid of that powerhouse employee who encourages you to challenge the status quo and redefine existing business practices.

“Never hire someone who knows less than you do about what he’s hired to do,” contends Malcolm Forbes, former publisher of Forbes.

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Content Marketing: Your Biggest No-Brainer this Month

Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.

Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.

shutterstock_76265521Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading “Content Marketing: Your Biggest No-Brainer this Month”

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Always ‘Thinking Outside the Box?’ Maybe Something is Wrong with Your Box

I had the wonderful opportunity to spend last week in Verona, N.Y., at the NY Tech Summit—a two-day business-to-business exhibition and educational technology conference hosted by CXtec and Teracai. In addition to great networking events, top-notch exhibits by companies like Dell, Plantronics and Schneider Electric, and bleeding-edge classroom sessions, there was also a riveting keynote presentation by Travelocity Founder Terry Jones.

Terry JonesAs the Founder of Travelocity and Founding Chairman of Kayak.com, Terry knows a thing or two about innovation. That’s because Terry has a wealth of experience to pull from—from his time at American Airlines as a Director of Product Development to his 24 years at Sabre heading up the computer services, applications and product development sections to leading Travelocity since its inception in May of 2012.

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What Kind of Content Marketer Should You Be?

We all have a pretty set list of qualities we look for in future employees: dependable, inquisitive, passionate, intelligent, professional, charismatic… the list goes on and on.

shutterstock_109630661We sift through resumes, reading between the lines to figure out whether their previous work experience intimates that they are “A” team workers, go-getters, self-starters and team players. We dissect every word of their interview, wondering if they will fit nicely into our work culture, understand the nuances of our company offerings and become an integral member of the team.

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