Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.
To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm:
Continue reading “Four Critical Pieces of a Flawless Product Launch”
Your company needs to make waves this year. Perhaps campaigns took a tumble or initiatives fell off the radar. As a way of getting back on track, your boss comes into your office and explains that the company is planning to roll out a huge new product. This is make-or-break for your company, and guess who he’s entrusting with the product launch? You.
Continue reading “10 Best Practices for Launching a Product”