You’ve experienced it a hundred times before – you walk into a store and are immediately bombarded by a slew of salespeople asking questions about what you’re looking for and directing you to their current promotion. Like most people, I want to immediately walk out.
On the opposite end of the spectrum, you’ve probably experienced helpful sales staff. They let you take a minute to look around and settle in before approaching you and answer your questions not because they’re looking for a sale, but because they genuinely want to educate you about a product. I don’t know about you, but those are the brands I recommend to others and return to again and again.