It still baffles me that today, companies are capitalizing on the tragic 9/11 attacks that took thousands of lives, injured thousands of victims and subjected innocent people to an endless grieving process for content branding. Today – the 12th anniversary of the 9/11 terrorist attacks on the United States – victims are being remembered, and those who fought for their lives are being commemorated. I speak for many when I say that it truly does feel like it happened just yesterday.
Continue reading “When Content Marketing Needs to Take a Back Seat”