‘Leaning In’ With Your Marketing Pursuits

contentmarketingI’ll admit… I am often late to crazes. It’s not that I don’t notice that something is taking off—be it Fitbits, smartphones or social media—it’s just that I suppose I like to come around to an idea on my own time, and not just because someone tells me I should be tapping into the latest fad.

I remember when I first heard of Sheryl Sandberg’s book “Lean In” two years ago. It sounded like something I would love. After all, as a woman in management, I understood that Sheryl was addressing managers like me and encouraging me to use my leadership position to help other women achieve their own ambitions. But again, I am slow to crazes.

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The Imminent Ubiquity of Content Marketing: What Happens Next?

Content Marketing Institute Founder Joe Pulizzi explores a really interesting question in one of his more recent blog posts: Once all brands have started embracing content marketing, what happens next?

Ah, the great old question of what comes next.

We certainly all asked it a few decades ago when the world was first introduced to the mobile phone. And while bulky and hefty, we quickly watched as it paved the way for the dominance of smartphones, apps and the BYOD revolution. Fast forward to today and the competition for your consumer-ready hands is fierce.

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