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The Surprising and Not-So Surprising Demographics of Social Networks

social mediaSome things in life just go better together – for instance, peanut butter and jelly, milk and cookies, Barbie and Ken, Batman and Robin. The same could be said about content marketing and social media. Social media has become an integral part of businesses’ content marketing strategies, helping to amplify customer engagement, boost lead generation and spread brand awareness.

B2B marketers are using a number of social media platforms to distribute content more frequently than they did last year, according to Content Marketing Institute’s “B2B Content Marketing 2014 Benchmarks, Budgets and Trends –North America” study. In fact, marketers are now using an average of six social platforms, compared to just five last year. Continue reading “The Surprising and Not-So Surprising Demographics of Social Networks”

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You Looking at Me?

I am 100 percent a student at heart. I long for the days of hour-long college lectures spent dissecting nuances and gender deconstruction in Charlotte Bronte’s “Jane Eyre.” I still experience brief moments of frustration when I try to recall the difference between igneous, sedimentary and metamorphic geology rocks (as a marketer, science was certainly not my strong suit).

And I still wish I could find the time during a busy work week to meet a professor for “office hours” and sip coffee while I pick his/her brain about some esoteric psychology theory.

So making the recent decision to complete my Social Media Marketing professional degree at Purchase College was one of the easiest choices I made.

I love learning. I love social media. And I love following the social media strategies of my favorite brands. No brainer.

Continue reading “You Looking at Me?”