The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.
Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading “Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon”