If you haven’t heard yet, YO! Sushi, a London-based chain, is setting the bar for virtually everyone on how to keep things fresh, exciting and innovative.
It isn’t uncommon for pioneers of a ground-breaking movement to feel that their efforts go to waste once the trend they carefully fostered becomes widespread. In doing so, some feel that a once a game-changing decision can become devalued after going mainstream. Think about it; the commercialization of grunge rock in the 90’s, the emergence of social media over the last decade, and the advent of the smartphone.