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Jumpstarting Your Brand’s Snapchat Presence with ‘My Story’ Feature

Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.

The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow.snapchat_grubhubpromo Continue reading “Jumpstarting Your Brand’s Snapchat Presence with ‘My Story’ Feature”

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The Biggest Social Media Disasters and How to Avoid Them

social mediaCompanies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness.  In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading “The Biggest Social Media Disasters and How to Avoid Them”

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An Employee Licks a Stack of Tacos – How Should Taco Bell Respond?

You do what you can to make sure your brand is portrayed in a positive light. But when an employee photographs himself doing something he shouldn’t while on the job—and then shares via social media—there’s no “undo” button.

The latest Taco Bell controversy has raised flags and made most of us think twice before eating at the fast food restaurant chain. If you haven’t heard about it yet, this photo of a Taco Bell employee licking a stack of taco shells has gone viral:

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Continue reading “An Employee Licks a Stack of Tacos – How Should Taco Bell Respond?”