Let’s just say it’s been a tough year for Target.
The retail juggernaut has been no stranger to bad press following its massive credit card breach. But there’s nothing like a good comeback. The company is launching a feel-good marketing campaign to kick off the school year and, of course, increase awareness for its Up & Up brand. Continue reading “Why Giving Back Pays Off: Target’s New Marketing Campaign to Benefit Students”
As a marketer, we search for inspiration any place we can find it—at our daughter’s dance recital, on the train commuting to work, in line at CVS waiting to check out… the world is full of marketing inspiration. And it often comes when we least expect it.
We are officially at the halfway point of the year, meaning exhaustion and creative blockages are at an all-time high. You may be out of ideas for your blogging platform; you may be struggling with the motivation to finish that white paper; and you may be fearful that your innovation engine is starting to run on empty. So what’s a marketer to do? It’s time to learn from your surroundings. And here’s how to do it:
Continue reading “Need Content Marketing Inspiration? Look Around You”
If you follow the news at all, you are probably well aware by now of the massive data breach that sent retail giant Target spiraling into a public relations crisis from which it has yet to emerge. As you may also know, the company has taken almost as much flak for the difficulty shoppers had reaching customer service—and the treatment they received from call center agents once they did—as it did for the intrusion itself.
Here at Content Boost, we write often about the importance of customer service, the impact it has on consumers and a brands image. In thinking about and discussing Target’s predicament over the past few days, I thought a lot about how companies distinguish themselves as customer service leaders. As they often do, my thoughts turned to golf.
Continue reading “Customer Service: It’s all About the Little Things”
