#tbt

08/04/2014

Expedia’s #tbt Campaign Is a Lesson for All Marketers

Every Thursday, people across the Web take to social media networks to take part in #tbt, or Throwback Thursday, when they post old photos that usually blow their peers’ minds as they’re reminded of what Little Timmy looked like in the sixth grade.

Seeking to capitalize on Throwback Thursday, Expedia, a travel company, recently partnered with 180LA to launch a #tbt-inspired campaign of its own called “Thrown Back Thursdays.” Seeking to recreate photos from the past, the new strategy calls for one of its lucky fans to be able to recreate a memory from the past—well sort of.

Continue reading “Expedia’s #tbt Campaign Is a Lesson for All Marketers”

06/20/2014

Something Needs to Be Done about MLB’s Instagram Strategy

When I first started following Major League Baseball on Instagram, I’ll admit I was pretty excited. At my age, you can’t exactly pull out a pack of baseball cards and browse through them leisurely. But for some reason you can do it on a smartphone without drawing any strange stares.

Unfortunately, what I’ve seen so far from MLB on Instagram has been surprising. First of all, it’s posting way too much. Yesterday for instance MLB posted 35 pictures in one day. And 18 of them were of Clayton Kershaw. Granted, he did throw one of the greatest games of all time on Wednesday, a no-hitter with 15 strikeouts. But the smart thing to do would be to post a few pictures and offer a link to a gallery with more of them. After all, the Instagram news feed can only feature one photo at a time. I haven’t seen pictures of my friends in days due to the constant flood of images from MLB. Continue reading “Something Needs to Be Done about MLB’s Instagram Strategy”