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Statistics Show that SMS is an Underrated Marketing Tool

SMS marketingWhen one thinks of newer marketing strategies in the 21st century, Facebook and Twitter instantly come to mind, alongside podcasts, webinars, blogs and infographics. Yet among an ever-widening landscape full of marketing tools and techniques, there currently remains a content marketing strategy filled to the brim with untapped potential. What is this secret marketing tool that has been so subtly stashed away? Short Message Service (SMS), or text messaging.

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SMS Marketing Isn’t Dead, and I’ve Got the Proof That Says So

messageI never in a million years thought that text message marketing was still a “thing.” Oh, but it is. It is a very real thing. I didn’t come to realize this fact until I became part of an SMS marketing campaign that was executed perfectly. Allow me to tell you the story of how I was awakened to the world of text message marketing potential.

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