As a consumer, what enables you to trust? This was without a doubt the question of the hour during “Battle in the Clouds,” a keynote at this week’s ITEXPO 2013 show, taking place at Mandalay Bay in Las Vegas. The event is currently in full swing, and the Content Boost team is so excited to be attending and hearing all about the latest and greatest in the technology sector. Oftentimes, we find it directly relates to content marketing and brand strategy.
Take the keynote, for example, where the topic circulating the stage was trust. Upon being asked what guarantees or fosters trust between vendors, users and providers, the number one answer among the panelists was brand. Panelist Dennis Schmidt, VP of network and systems engineering at ShoreTel Sky, hit the nail on the head when he said that trust is driven by time. In regards to this, he urged attendees to ask themselves how long a company has been in the game and how much the company has learned over the course of its operations. This, ultimately, is what brings trust to fruition.