Uconn

Tonight’s the night—the NCAA championship game where either a No. 7 or 8 seed will walk away with the national title. This past Saturday night we watched a riveting game between UConn and Florida and witnessed Kentucky win yet another thriller, this time besting Wisconsin by a point. Now it all comes to a head tonight when UConn and Kentucky will go head to head for the title.

After the winner is declared, however, another March Madness tradition will take place: “One Shining Moment.” The song is annually played as the winning team’s players cut down the nets to a Montage of highlights and best plays from the tournament (watch last year’s “One Shining Moment” video below). There are some interesting gems that can be extracted from this video. Ready to take some post-March Madness inspiration and apply it to your company’s content marketing strategy?

Continue reading “Give Your Content Marketing Strategy its ‘One Shining Moment’”

The madness has officially begun. In less than a week, college basketball teams across the U.S. will compete in what has become one of the biggest annual sporting events in the country besides the Superbowl (which was a total bust). For months, coaches have been preparing their players for the “Big Dance” doing everything they can to gain a competitive advantage.

So what does this all have to do with content marketing? Simply put: Content marketing gives businesses the edge they need to thrive in today’s highly competitive market. Below are three ways content marketing can make you a champion. Continue reading “March Madness is Here: Give Your Business a Competitive Edge with Content Marketing”