Look Ma No Hands! The Power of Trying New Tricks with Marketing

There was an awesome trick I used to do with my BMX buddies when I was a kid where I would balance—hands free—down a hill on the main frame of the bike. It had no particular name like the “bunny hop,” an “endow,” or a “wheelie,” but it was the scariest thing ever, especially since it entailed not falling and breaking your face, among other body parts. It’s no real surprise that all the kids in the neighborhood placed bets on who would most likely wipe out.I did eventually join the ranks of the few kids who made it the entire way down the hill without falling.  This of course didn’t happen over-night. I set a goal and did not stop until I made it. Every Saturday we would try the stunt and every Saturday there would be broken teeth, twisted ankles and someone who would sprint home in shame after chickening out at the top of the hill.  This was a huge no-no especially since the neighborhood girls would be watching.

Continue reading “Look Ma No Hands! The Power of Trying New Tricks with Marketing”