By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. And here’s why:
- Blogging is now the number one method for increasing site traffic, surpassing SEO
- Companies that blog at least 15 times per month get five times more traffic than companies that don’t
- 77 percent of all Internet users read blogs