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What Content Marketers Can Learn from Today’s Hottest Celebrities

celebrityI don’t know why, but I love talking and hearing about celebrities. Maybe that’s because they’re everywhere we look; whether magazine flipping, channel surfing or driving around, we constantly see their faces sprawled across pages, smiling onscreen or plastered on billboards. And chances are you’re just like me. In fact, I bet the headline of this blog reeled you right in without you even knowing why. Maybe it’s a liking born out of habit. Maybe we’re unaware of our secret addiction. Maybe we’ll never know.

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What Did You Just Say?

We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.

We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how speakingexactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?

A piece of this puzzle is found in the way we speak.

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