Social media and content marketing go together like peanut butter and jelly – they’re just better together. We spend loads of time and energy creating content that is valuable to our readers. So how do we ensure this content gets into the right hands? Social media can be a perfect solution.
Once you have content to share, it’s important to use this as efficiently and effectively as possible. What are the results? Better SEO, higher brand engagement, and increased brand awareness to name a few.
Here are some tips to stay on the right track with social media and content marketing:
- Have a plan – this includes an editorial calendar for all content, a plan to execute your social media strategy, and a goal of what you’d like to accomplish.
- Interact – social media is a perfect place to connect with others. Start a conversation, offer valuable content, create a poll, run a contest and make sure almost all of your social media posts encourage engagement. When you share your content, try to do so in a way that speaks to your audience, not at them.
- Analyze – the only way to find out if your strategy is effective, and that’s to analyze. Not sure where to start? Try these 5 free tools. If something isn’t working, take a look at the quality of both your content and your social media strategy, modify and try again.
Need some more guidance when it comes to content marketing and social media? Contact the Content Boost team.