5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.


Twitonomy – I’ll admit it’s not the prettiest site, but I promise it will be helpful. It analyzes your tweets, hashtags and mentions, tells you which of your followers haven’t been active in the past year/month/hour, and gives tons of additional insights on your Twitter account.


Topsy – The social media search tool allows you to see when and where your company has been mentioned on Twitter and Google Plus. You can further break it down by the past hour, day, week and month.


Twitter Counter – Another great place to get Twitter stats. It allows you to see your followers and tweets compared to yesterday as well as how much your following is expected to grow over the next 30 days.


Bitly – Whether you want to shorten your link or track how many clicks it has received, Bitly is an extremely valuable resource. Add the “+” symbol after your Bitly URL to view stats for that particular link.  It even breaks down your clicks by time and country.


While these tools are great, it’s still important to have someone on your team to monitor your accounts and respond to users in real time. The Content Boost program is a great option to leave your social media management to the experts! Learn more about our social media services.

3 responses

  1. […] find out if your strategy is effective, and that’s to analyze. Not sure where to start? Try these 5 free tools. If something isn’t working, take a look at the quality of both your content and your social […]

  2. […] rule – post daily! If you know you’re going to have a hectic day and won’t have time to post, schedule your messages through services like HootSuite or TweetDeck […]

  3. […] strategy gets executed. This is the individual who will develop editorial calendars, set up a HootSuite account for social media management and create a white paper distribution schedule to make sure that each […]

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