Whether you’re a fresh college grad looking to save some change before those student loans kick in, a full-time working adult trying to establish a financial safety net or a more seasoned individual looking to secure a financial future after retirement, storing away your savings is top of mind during every stage of living. This has sent nearly everyone on the hunt for the perfect organization to bank on (pun intended) to keep their money safe while they stack it.
When the time came for me to do just the same, I quickly discovered that my only option for finding the right online savings company was to start from scratch with a quick scan on the Web. But this only brought me to organizations’ contact and FAQ pages, which didn’t necessarily calm my fearful curiosities. I found myself wishing I could read up on how these types of organizations’ services are being used to get a better picture of my options. I yearned for personal testimonies about mobile banking options and whether they worked sufficiently. I had so many questions and yet no answers.
This all leads to one simple truth: Online savings companies need content marketing. In fact, they could seriously benefit from doing so. Let’s take a look at why…
There are millions of others just like me who are looking for a better way to save their cash. In fact, according to 2012 data from the Pew Research Center, 63 million Americans banked online in 2012; however, on average, only 36 percent of people are able to tap into an emergency fund if they are hit with a large unexpected bill, according to a poll conducted by The National Foundation for Credit Counseling. And to make matters worse, Pew also reports that online banking in 2012 received an average 78 percent customer satisfaction.
These stats tell us three things: Individuals are looking to bank online bigger than ever, they need to better prioritize their financial savings, and there’s ample room to improve the customer’s online banking experience.
As an online banking business, the question shouldn’t be if you need a powerful marketing strategy, but how powerful your marketing strategy currently is and if there is room to grow. Just think of the competitive advantage you will gain if a prospective customer – one who on average is not completely satisfied with his or her online banking experience – Googles “top tips for online saving” and your latest blog entry titled “Three Ways to Optimize Your Online Savings Initiative” shows up. Think about the limitless possibilities for business that come from educating prospects on all of the innovative goals they can save for and different roadmaps they can rely on to do so.
Whether it’s launching a blog (like successful posts from Smartypig, a social media online savings site), a strong social media strategy or a personalized e-mail marketing campaign, it’s time to sharpen your content marketing strategy. For every person who may not fully realize the impact of saving their finances, there will be those like me who are looking to calculate their savings to the last cent. These individuals want to hear from you. They want to know why they should trust you with their hard-earned dollars so that they can live the kind of life they’ve always imagined.