Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. Furthermore, research from Gartner shows that digital marketing budgets will increase by 8 percent in 2015.
There’s no denying that digital marketing is here to stay, but, still, there is something exciting—inherently dynamic even—about having a face-to-face interaction.
Continue reading “Why Marketing Is Still an ‘In Person’ Game”