Not only has Twitter become a powerful tool for lead generation and brand awareness, but it’s also become a hub for valuable information. Where else could you read about the latest Anthony Weiner scandal, a cat video gone viral and the turmoil in Syria all in one place?
As content marketers we are always looking for fresh, new ideas and a lot of our inspiration comes from Twitter. But this tactic isn’t just for us content explorers; it’s also a great tool for businesses.
Following the right accounts on Twitter is almost as important as composing the perfect tweet. For businesses, connecting with other industry players, trendsetters and dare we say it, competitors, is a great way stay ahead of the game, keep an eye on your competitors and see what customers are saying about your brand. Not only does this establish your company as a thought leader, but it also helps promote your brand awareness.
However, with 150 million worldwide active users and over 400 million tweets per day, this “tweet-tastic” platform can be overwhelming, especially for newbie’s. Let us walk you through some helpful strategies…
Follow the Leader
Imitation is the best form of flattery. Just because your businesses isn’t as popular as let’s say a Nike, Prada or Johnson & Johnson, doesn’t mean you shouldn’t follow them. Look for leaders in your space and emulate some tactics they deploy. For example, check out who they are following or successful Twitter contests they’ve recently conducted.
Believe it or not, this is also a good way to promote your business. For example, let’s say you’re a local hardware store that carries Benjamin Moore paints. Now imagine that Benjamin Moore just released on Twitter that it’s come out with a new line of colors. What should you do? Re-tweet it to your followers and let them know you have it in stock! You never know Benjamin Moore could favorite your tweet, exposing your business to its vast number of followers.
Every industry has its own set of respected experts. For example in the sports industry, there are a number of industry players from ESPN’s Adam Schefter ( @AdamSchefter), who boasts over 1.2 million followers, to Erin Andrews (@ErinAndrews). More into fashion? Take your pick from the hundreds of influential fashion bloggers. Odds are your customers are following them and so should you!
Following industry players in your space is just the first step. The next step is taking action. Re-tweet something you found useful or informative or ask them what they think about a particular topic. These interactions will not only spread brand awareness, but it may lead to more followers in your space.
Twitter has its own set of unwritten rules, one of which is following your competitors. While this may seem counter-intuitive – why would you want to give away your special sauce to competitors or exposure to more followers – it’s actually very helpful as you can keep a close eye on any new product releases or news.
Get your Tweet On
Now that you’re following all the top industry players, get your tweet on! Boost your Twitter presence by tweeting daily and don’t make it all about you. Re-tweet industry news or interesting commentary and reach out to your customers by asking questions. Not only will this get the conversation going, but it will show them that you care about what they think.
Need some inspiration to get started? Check us out on Twitter!